SEO is about speaking plain English

Online marketers and managers could possibly be divided into those who know search engine optimisation works, and those who think it's a good idea but haven't tried it (properly) yet. And I have a view - and plenty of experience to prove it - that there are many website managers and online marketers out there who started websites not (fully) realising that it must be built and developed with SEO 'front of mind' in order to attract steady streams of traffic and new clients.

Fundamentally, most (probably all) companies want business - leads and profits - from their websites. If that's not being delivered, some online-based employees are not going to be in their jobs very long. However, don't worry too much if your website lacked SEO from the start. It is possible to deliver return on SEO investment within a poorly architected structure. Your website can be found on Google and the other search engines with a careful approach, a certain amount of re-engineering - and a knowledgable SEO partner or company.

Not sure if this can work? Well, let's take a look at one area of search - URLs. Your website really ought to have URLs optimised for search. Why? Search engines tend to dislike dynamic URLs (you know - those horrible looking ones with question marks, code and ('&') ampersands!).

Take a look at most top ranking search engine results, if you don't believe me. Search engines place results written in plain English in page 1 positions. That's because search engine algorithms - and especially Google's - analyse and group information that is written in English. When a searcher types in a query, Google aims to serve up websites that are great centres of information about that query.

Recognisable, plain English URLs tell a search engine what that page is about, weighting that page over another with a poor URL. Of course, it's not the only factor but I hope you get the picture. Search engine optimisation is about sound organisation and structure of the site's key information - including website URLs.

It is possible to weave this approach into websites that did not follow it when they started out. Online marketers and managers need to spend time understanding this. Do contact us via the blog if you would like to understand more about SEO and plain English, or simply ring us up at one of the Fuse offices.