SEO: more important than design

It's all very well commissioning a new website - but there's no point putting it live on the Internet if nobody can find it! Design is important but the top priority for a website must be driving traffic to it - a steady stream of new visitors.

The best way to achieve this is through having your site feature prominently (on page 1) of Google and the other search engines. So - when thinking about a new website and design, think first about the site structure, the architecture. A website structure that is well thought out with search engine optimisation (SEO) in mind will establish foundations that can guarantee you will rank highly over a long period of time, especially as you add optimised copy to your site. It's not the whole story but it is the key plank Fuse Optimisation has built a successful SEO firm upon.

You may think there are issues with this technique - that it undermines the design and content of your site, that it affects accessibility and usability? However, these perceived problems are, in fact, not at all significant. A well thought out SEO structure combined with regular, fresh, natural copy is a recipe that generates new clients for your business - and you don't have to compromise on the quality of your website. In fact, you can build a better one.

This strategy works... clients of Fuse Optimisation enjoy a terrific return on investment. For some, a single lead generate tens of thousands of pounds in new work. And this is no spiv salesman talk.

If you can appreciate building a successful website is about designing and implementing an SEO-led strategy then you are halfway to owning a website that attracts frequent visits from interested, new customers. Remember, search engines primarily work by 'reading' words - it makes sense then to develop website structures and content that search engines can 'read' and 'understand'.