SEO in limelight as Google joins Tories

Google's chairman and chief executive, Eric Schmidt, has been appointed to the UK Conservative party's economic recovery committee.

Described as a coup in the Financial Times, party leader David Cameron pointed out it is unlikely that the search engine's leader will be able to attend the committee's fortnightly meetings on a regular basis.

News of the appointment signals the importance of the Internet in modern day economic life.

Fuse Optimisation can't help thinking this focus on online by the UK's political elite really ought to make more business leaders sit up and take proper notice of search engine optimisation, whether that is SEO for solicitors, accountants, financial services, banks, insurers, retailers, whoever. 

SEO can deliver profitable (online-led) results to the bottom line of all types of business - and political parties.