SEO pitches and proposals

Fuse Optimisation is an ethical, white hat SEO firm. We are focused on clients enjoying the best value and return on investment when employing our services - without being concerned that we engage in any dubious practices.

We reckon it's useful to consider a range of matters and issues when evaluating whether to commit to a particular search engine optimisation agency. Putting ourselves in a would-be client's shoes, here's what we would want to know:

• Overall, it is useful to spend time understanding how SEO agencies balance technical optimisation issues such as on-page optimisation, indexing and link-building (as well as the all-important keyphrase analysis) versus planning to achieve clients' business aims and objectives with a well thought out SEO proposal.
  
• Do they investigate website SEO improvements such as modifying site architecture and optimising existing content? Or will they only address new pages that are planned to be added?
  
• How is the link-building process carried out? Worth asking questions about this important area.
  
• SEO and PPC (search engine optimisation and pay-per-click) - do the agencies you are considering have a balanced commitment to these, or are they only interested in the most profitable option?
  
• For PPC, there needs to be understanding about the process and time required to improve results which happens via improving keyphrase selection, creative and bid strategies.
  
• Consider the agency charging structure. How much is front-loaded for initial technical set-up, analysis/improvement and subsequent ongoing charges? Cheap-sounding solutions are unlikely to deliver the best results.

For more detail about these areas listed above, see our section on questions to ask an SEO agency.

Fuse Optimisation is a professional search engine optimisation company happy to be assessed by any and all of these factors. Our reputation rests on our clients being satisfied with our service, and ultimately the business results we deliver.

Whatever your need - SEO for solicitors, accountants, banks, insurance companies, financial services, retailers, as well as other sectors - our website traffic and lead generation solutions are among the best in the SEO industry. Of course, we would say that - but you're welcome to question us, test us and check our methods as and when you choose to engage with us.