A new world of SEO just hours away?

Hundreds of news sources and the worldwide blogosphere is currently alive with speculation about Microsoft's drive to launch a new search initiative that will try to be a Google killer and potentially change the world of search engine optimisation (SEO).

Will it do the job? we're not holding our breath here at Fuse Optimisation. Many commentators seem to think not. What seems to be expected is a weak copy of Google, partly blamed on a penny-pinching approach by Microsoft which, over time, becomes a 'hope it will work out' philosophy. Contrast that with the apparent dynamism and innovativeness people associate more with Google, and therein lies the rub.

Still, we (you, me and the various SEO consultancy firms) won't know much more until the new search project - apparently now codenamed Bing - is launched in the next few hours... Let's wait and see.

SEO gets more Google gadgets from Searchology 2009

If the SEO team at Fuse were to sum up the changes Google has introduced from the latest Google Searchology event this week, we think "more powerful searching" is a good summary.

By providing access to a range of ways that enhance the search experience and help searchers find the most relevant information, Google continues to work towards 'the perfect online resource'.

Key news from the event includes Google adding 'Search Options' to generate different views with various filtering options to help find better results more quickly. Then there's 'Google Squared', a new tool that retrieves and organises facts instead of just listing relevant web pages.

If you're interested to understand some more about the Searchology event, take a look at search guru Rand Fishkin's helpful online guide  and this Google search options review.

Here at Fuse we have always been excited to be part of the ethical search engine optimisation movement, one that works hard for clients to help them build great positions in the search engine rankings. It's kind of warming to be part of the Google and search community's drive to help achieve the best search results for searchers.

Google to make algorithm change

According to WebProNews Google is about to make an algorithm change to stop malicious sites appearing in the Google results. (See our earlier post from April for more details on last month's attacks.)

This is good news for search engine optimisation companies who should see most of their client's websites rise in the rankings by a place or two.

SEO + site maps - study by Googlers

Get hold of a Google site map study, a 10-page PDF covering all you need to know for search engine optimisation (SEO). You can read a summary of the site map study report on search engine land blog.

It covers recent years of sitemaps useage at Google, working out how sitemap files can improve Google web index freshness and coverage (how Google crawls the web deeper to discover more content than if there was no sitemap).