insurethebox on YouTube

Optimising for the most popular video platforms on the web is more about social networking rather than traditional SEO.   YouTube, Vimeo and Daily Motion have the largest share of this market with 82%, 9% and 4% respectively.

I'll be using insurethebox's videos to illustrate where improvements can be made and where the optimisation is working well.

insurethebox | Fitting the Box

The first things to consider are the standard SEO factors of title, description and tags.  insurethebox are a car insurance company selling a more hi-tech type of insurance policy which involves fitting a telematics box in each car which through the use of GPS and accelerometers can record how far you drive and how well you drive.  The title in this case should read something along the lines of

"insurethebox car insurance | Fitting the Box"

The description should ideally be 2 or 3 sentences, roughly 20 words and the tags should include somewhere between 5 to 10 words.

insurethebox | Fitting the Box

After title, description and tags, the next most important aspect of ranking well on YouTube involves all of the social media factors such as likes/dislikes, views, shares, subscribers, embeds and comments.  This video has 13 comments and nearly 9,000 views which will  help with the rankings on YouTube and also in the Google search engine.

insurethebox | Miles

This video has no description or tags, but does have 3 likes and nearly 7,000 views.  With a more optimised title and added description tags, it would probably become the company's most popular video on YouTube.

Driver of the Year 2011 at Rockingham | insurethebox

This video, despite being the most visually exciting that insurethebox have posted on YouTube, only has 240 views, however overall their YouTube channel has approaching 30,000 views across all the videos which means using YouTube they have reached out to a large number of potential customers.

Over the next few weeks Fuse will be working on the video optimisation to see how we can further promote and improve the optimisation on these videos and future videos in the pipeline.  We'll keep you updated.


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