Vizu survey - quality of writing wins blog readership

A recent Vizu study shows that 43.9% of respondents stated that the quality of writing on a blog influences the blogs they read. 51% said the quality helps them assess which blogs are of high quality and 38% said it was the author's reputation which drives this perceived credibility.

Rand Fishkin has blogged about this in his recent 21 Tips to Earn Links and Tweets post.