Using Twitter to Market Small Businesses

Small businesses typically get more than half of their customers through word of mouth and Twitter is the digital manifestation of this process. These are three examples of small businesses who use Twitter as a marketing tool and example tweets broadcast to their followers who in each case, number in the thousands.








Curtis Kimball opened his crème brûlée cart in San Francisco and has followers who wait for him to post the current location of his cart and list the flavors of the day. 5,698 followers.

"I will be in dolores park tonight with vanilla bean, dark chocolate grand marnier and baileys creme brûlée."

Shamus Booth, the co-owner of Umi, a sushi bar in San Francisco, says that he sometimes gets five new customers a night who learned about his business on Twitter. 3013 followers.

"One of my favorite Japanese mackerel in tonight- Goma Saba (spotted mackerel) such an amazing flavor and so tender."

Scott Seaman from Christopher's Wine and Cheese Shop, also uses Twitter to expand his customer base. He uses TweetDeck, to start conversations with people talking about his town or the mountain nearby and converts them to customers 2,670 followers.

"Gearing up for Blowing Rock Farmer's Market. Bringing plenty of sourdough, seeded bread, chop blocks, bagels."