Microsoft Bing is now online

Microsoft have launched Bing ahead of schedule. Bing is Microsoft's new search engine, which is to replace MSN Search and Live search.

Try out Bing here

My first impressions are that it looks good, but seems to return exactly the same results as Live. Is it just a re-brand? Or is there something else under the bonnet? Apple Co-founder Steve Wozniak was said to be impressed after seeing a preview of the new design and features, but is reserving further judgement until after the launch.

Microsoft have called Bing a 'decision enginge' rather than a search engine and are quoted as saying.

we’re introducing a new kind of search that goes beyond traditional search engines to help you make faster, more informed decisions. It will do this by combining a great search engine (with powerful new features to improve your results for any query), more organized results, and unique tools to help you make important decisions.